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WELCOME

Thank you for visiting!

I’m thrilled you’re here. Please take a moment to explore my site, where you’ll find details on my background, professional experience, skills and more. To learn more or connect on an opportunity, don’t hesitate to reach out!

ABOUT ME

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From a young age, I’ve always had a sense of motivation and passion driving me forward. Whether it’s exploring unique opportunities, learning additional skills, or meeting new people, I bring these values to every experience throughout my life on a personal and professional level.​

Born and raised in Istanbul, I moved to Toronto for my undergraduate studies at the University of Toronto.  I graduated with BA, Honours in 2017 and currently work as a PR Account Supervisor at Zerotrillion.​

I am very passionate about and captivated by art, travel, culture, music, and photography. In addition to my professional background, I am very involved with many communities and organizations personally and professionally, as well as many music, sports, children's health and DEI associations in Toronto and Istanbul: I am a London Royal Academy of Music-certified pianist; I am also a former professional athlete having participated in tournaments and competitions on a national level in basketball, tennis, swimming & water polo. I am a professional skier and an avid animal lover currently living with my beautiful dog, Norman.

Home: About Me
Home: Experience

MY WORK EXPERIENCE

Background & Expertise

I’m a results-driven, passionate storyteller and strategic communicator with experience executing PR, marketing, and communications strategies for top brands like TikTok, Microsoft, Google, Purina, Campbell’s, LCBO, Canadian Tire, and Loblaws, to name a few. My expertise includes media relations, influencer campaigns, executive profiling, social media, and branding across Consumer, Tech, Lifestyle, and Entertainment sectors.

SR. CONSULTANT, PROOF STRATEGIES

January 2024 - June 2025

  • Led the development and execution of integrated PR, media, influencer relations, crisis communications, and social media strategies, while supporting senior teams in key client campaigns and ensuring effective project execution

  • Fostered strong relationships with clients, influencers, media, and stakeholders, identifying growth opportunities and driving business development

  • Took on leadership responsibilities in project management, strategy development, and execution, contributing to new business opportunities

  • Supported senior teams on client budgets and financial tracking, ensuring effective budget management and successful campaign delivery

AGENCY PUBLICIST (DONER PARTNERS NETWORK CANADA) , VERITAS COMMUNICATIONS

 

February 2023 - December 2023

  • Reporting to the CEO, drove integrated PR, media, executive profiling, social media, and communication strategies across four Canadian Stagwell agencies within the Doner Partners Network (DPN)

  • Managed executive profiling and thought leadership for agency C-suite and key clients, securing media coverage and building relationships with trade media

  • Led cross-agency social media strategies, ensuring consistency across all platforms and agencies

  • Contributed to new business development by supporting proposal creation and strategic initiatives for top-tier clients

PUBLICIST FOR CEO, VERITAS COMMUNICATIONS

 

February 2021 - January 2023

  • Developed and managed the CEO’s personal and professional brand as a corporate thought leader

  • Oversaw all media relations, executive profiling, thought leadership initiatives, speaking opportunities, and social media partnerships

  • Led and executed strategies for CEO’s personal and company social media channels, ensuring consistent messaging and visibility

  • Secured high-profile media coverage and strategic speaking opportunities, strengthening the CEO's industry presence

SENIOR PUBLICIST, RP COMMUNICATIONS

December 2018 - January 2021

  • Represented a diverse roster of talent and organizations, managing all aspects of public relations, media relations, and social coverage across both Canada and the US

  • Secured national media appearances, and developed comprehensive social media and PR strategies to elevate client profiles

  • Hosted US President Barack Obama at the Economic Club of Canada’s “Future Skills” event, showcasing exceptional event management and strategic execution

BRAND MANAGER, POM POM FLOATS

April 2019 - January 2021

  • Led PR, marketing, social media, influencer relations, and branding strategies to enhance brand visibility

  • Built and managed influencer roster, securing key partnerships and high-profile media coverage

  • Drove successful brand collaborations with celebrity influencers, amplifying audience reach

  • Grew brand’s social media following to 10K+ through strategic content and engagement

ACCOUNT EXECUTIVE / DINER EN BLANC MANAGER, THE MINT AGENCY

May - August 2018

  • Brought the 7th annual Le Diner en Blanc Toronto to life managing event logistics, design, attendees, theme, venue set up, social media and PR strategies, media opportunities

  • Joined the Marketing team in support of ongoing influencer campaigns, XM and events work

ACCOUNT COORDINATOR, NKPR

September 2017 - April 2018

MY WORK EXPERIENCE

Background & Expertise

Strategic communications leader with extensive experience designing and executing integrated PR, marketing, and digital strategies for leading national and global brands across North America and international markets. Expertise spans media relations, influencer engagement, executive positioning, and brand strategy across Consumer, Technology, Lifestyle, and Entertainment sectors. Proven ability to align communications initiatives with business objectives, drive stakeholder engagement, and deliver measurable outcomes that support growth and reputation.

PR ACCOUNT SUPERVISOR, ZEROTRILLION

July 2025 - Present

  • Lead integrated PR, social media, and communications strategies for clients across Canada, the US, and EU in partnership with the Global PR Director

  • Provide senior-level counsel and oversight across all phases of execution, managing high-value accounts, budgets, scopes, and cross-functional teams

  • Direct and mentor account teams in earned media and influencer relations, securing impactful coverage and cultivating long-term partnerships

  • Build and maintain senior client relationships, identifying opportunities for organic growth and contributing to new business strategy and pitches

SR. CONSULTANT, PROOF STRATEGIES

January 2024 - June 2025

  • Led the development and execution of integrated PR, media, influencer relations, crisis communications, and social media strategies, while supporting senior teams in key client campaigns and ensuring effective project execution

  • Fostered strong relationships with clients, influencers, media, and stakeholders, identifying growth opportunities and driving business development

  • Took on leadership responsibilities in project management, strategy development, and execution, contributing to new business opportunities

  • Supported senior teams on client budgets and financial tracking, ensuring effective budget management and successful campaign delivery

AGENCY PUBLICIST (DONER PARTNERS NETWORK CANADA) , VERITAS COMMUNICATIONS

 

March 2022 - December 2023

  • Reporting to the CEO, drove integrated PR, media, executive profiling, social media, and communication strategies across four Canadian Stagwell agencies within the Doner Partners Network (DPN)

  • Managed executive profiling and thought leadership for agency C-suite and key clients, securing media coverage and building relationships with trade media

  • Led cross-agency social media strategies, ensuring consistency across all platforms and agencies

  • Contributed to new business development by supporting proposal creation and strategic initiatives for top-tier clients

PUBLICIST FOR CEO, VERITAS COMMUNICATIONS

 

February 2021 - February 2022

  • Developed and managed the CEO’s personal and professional brand as a corporate thought leader

  • Oversaw all media relations, executive profiling, thought leadership initiatives, speaking opportunities, and social media partnerships

  • Led and executed strategies for CEO’s personal and company social media channels, ensuring consistent messaging and visibility

  • Secured high-profile media coverage and strategic speaking opportunities, strengthening the CEO's industry presence

SENIOR PUBLICIST, RP COMMUNICATIONS

December 2018 - January 2021

  • Represented a diverse roster of talent and organizations, managing all aspects of public relations, media relations, and social coverage across both Canada and the US

  • Secured national media appearances, and developed comprehensive social media and PR strategies to elevate client profiles

  • Hosted US President Barack Obama at the Economic Club of Canada’s “Future Skills” event, showcasing exceptional event management and strategic execution

BRAND MANAGER, POM POM FLOATS

April 2019 - January 2021

  • Led PR, marketing, social media, influencer relations, and branding strategies to enhance brand visibility

  • Built and managed influencer roster, securing key partnerships and high-profile media coverage

  • Drove successful brand collaborations with celebrity influencers, amplifying audience reach

  • Grew brand’s social media following to 10K+ through strategic content and engagement

ACCOUNT EXECUTIVE, THE MINT AGENCY

May - August 2018

  • Brought the 7th annual Le Diner en Blanc Toronto to life managing event logistics, design, attendees, theme, venue set up, social media and PR strategies, media opportunities

  • Joined the Marketing team in support of ongoing influencer campaigns, XM and events work

ACCOUNT COORDINATOR, NKPR

April 2017 - April 2018

  • Supported influencer campaigns, media partnership opportunities, and event marketing

  • Created media materials including press releases, fact sheets, client briefs and more

  • Executed media monitoring (MRP, Cision, Infomart, Meltwater, Klear)

EDUCATION

LICEO ITALIANO IMI DI ISTANBUL

2007 - 2012

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European Baccalaureate, cumma sum laude (Esame di Maturità)

I completed my high school curriculum in 3 languages: Italian, Turkish & English.

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  • After earning "the Most Successful Student" award for 4 consecutive years, I graduated as the Honorary Valedictorian (cumma sum laude,)  received the award for the fifth time along with a prize from the school board.

  • Participated in exchange programs organized in partnerships with sister schools in Rome, Turin and Milan throughout my studies.

  • I received my Royal Academic of Music London certification in playing the piano; I was a member of the school choir and school band performing in competitions and shows nationally; I played tennis and water polo professionally

UNIVERSITY OF TORONTO

2012 - 2017

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Honours, B.A.​

Major in Media Studies, with double minors in Latin American Studies and Italian.

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  • I completed a 3-month-long summer abroad course in Berlin, Germany in 2015.

  • Successfully completed a co-op internship program at Bell Media during my last semester.

  • I was a member of the Woodsworth College Students' Association Public Relations Committee.  I have also been affiliated with organizations off-campus such as CPRS & Women in PR Canada.

  • I volunteered at 3 TIFF seasons in a row, as well as Luminato Film Festival, Canadian Fashion Week, Waterdocs and many other organizations.

Home: Education
Home: Résumé
RESUME

Click below to download a copy of my resume. Feel free to reach out on LinkedIn.

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