WELCOME
Thank you for visiting!
I’m thrilled you’re here. Please take a moment to explore my site, where you’ll find details on my background, professional experience, skills and more. To learn more or connect on an opportunity, don’t hesitate to reach out!
ABOUT ME
From a young age, I’ve always had a sense of motivation and passion driving me forward. Whether it’s exploring unique opportunities, learning additional skills, or meeting new people, I bring these values to every experience throughout my life on a personal and professional level.
Born and raised in Istanbul, I moved to Toronto for my undergraduate studies at the University of Toronto. I graduated with BA, Honours in 2017 and currently work as a Consultant at Proof Strategies.
I am very passionate about and captivated by art, travel, culture, music, and photography. In addition to my professional background, I am very involved with many communities and organizations personally and professionally, as well as many music, sports, children's health and LGBTQIA+ associations in Toronto and Istanbul: I am a London Royal Academy of Music-certified pianist; I am also a former professional athlete having participated in tournaments and competitions on a national level in basketball, tennis, swimming & water polo. I am a professional skier and an avid animal lover currently living with my beautiful dog, Norman.
MY WORK EXPERIENCE
Background & Expertise
As an experienced Marketing, PR & Communications professional looking to apply my knowledge and skills, I’ve had the opportunity to hold a variety of roles in many different companies throughout the years. Take a look below to learn more about my background and experience.
CONSULTANT, PROOF STRATEGIES
January 2024 - Present
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Managing influencer programs, media relations, PR strategies, and social media campaigns across brands such as Purina, Campbell’s, LCBO, TikTok, Lyft, and more
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Content production for social media, client projects, news releases, media advisories
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Responsible for managing client projects and day-to-day communications
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Social media management and crisis management for all brands
AGENCY PUBLICIST (DONER PARTNERS NETWORK CANADA) , VERITAS COMMUNICATIONS
February 2023 - December 2023
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Reporting directly to Veritas CEO, oversaw PR, media, exec profiling, social media, and comms strategies across four Canadian Stagwell agencies that are a part of Doner Partners Network (DPN)
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Managing executive profiling, thought leadership, and media opportunities for agency C-suite and top-tier clients, media engagements with trade media
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Leading cross-agency social media strategies for all agencies within DPN Canada
PUBLICIST FOR CEO, VERITAS COMMUNICATIONS
February 2021 - January 2023
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Developed and managed the CEO’s personal and professional brands as a female corporate thought leader
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Managed all media, executive profiling, thought leadership, award, judging, speaking, and social media partnership opportunities
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Manage and run CEO and company social media pages
December 2018 - January 2021
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Represented all talent and organizations part of our roster
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Executed influencer campaigns, national media appearances, social media and PR strategies, client profiling, and event/press engagements
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In January 2020, hosted US President Barack Obama in Toronto as part of the Economic Club of Canada's "Future Skills" event series
BRAND MANAGER, POM POM FLOATS
April 2019 - November 2020
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Managed all PR, marketing, social media, branding and sales strategies
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Built an influencer roster for partnership opportunities
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Secured media coverage with major global online media such as VICE as well as successful brand partnerships with celebrity influencers
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Grew the brand’s online presence on social media to over 10K followers across channels
EVENT MANAGER, THE MINT AGENCY
May - August 2018
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Brought the 7th annual Le Diner en Blanc Toronto to life
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Managed event logistics, design, attendees, theme, venue set up, social media and PR strategies, media opportunities
COORDINATOR, NKPR
September 2017 - April 2018
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Supported influencer campaigns, media partnership opportunities, and event marketing
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Created media materials including press releases, fact sheets, client briefs, and more
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Executed media monitoring (MRP, Cision, Infomart, Meltwater, Klear)
PRODUCTION INTERN, BELL MEDIA INC.
September - January 2017
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Co-op internship opportunity at Innerspace channel at Bell Media during my last year of studies at the University of Toronto
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Wrote and contributed to story pieces online
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Researched production topics and pitched in ideas for shows
EDUCATION
LICEO ITALIANO IMI DI ISTANBUL
2007 - 2012
European Baccalaureate, cumma sum laude (Esame di Maturità)
I completed my high school curriculum in 3 languages: Italian, Turkish & English.
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After earning "the Most Successful Student" award for 4 consecutive years, I graduated as the Honorary Valedictorian (cumma sum laude,) received the award for the fifth time along with a prize from the school board.
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Participated in exchange programs organized in partnerships with sister schools in Rome, Turin and Milan throughout my studies.
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I received my Royal Academic of Music London certification in playing the piano; I was a member of the school choir and school band performing in competitions and shows nationally; I played tennis and water polo professionally
UNIVERSITY OF TORONTO
2012 - 2017
Honours, B.A.
Major in Media Studies, with double minors in Latin American Studies and Italian.
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I completed a 3-month-long summer abroad course in Berlin, Germany in 2015.
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Successfully completed a co-op internship program at Bell Media during my last semester.
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I was a member of the Woodsworth College Students' Association Public Relations Committee. I have also been affiliated with organizations off-campus such as CPRS & Women in PR Canada.
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I volunteered at 3 TIFF seasons in a row, as well as Luminato Film Festival, Canadian Fashion Week, Waterdocs and many other organizations.
RESUME
Click below to download a copy of my resume.
